It was cold outside and the tracks were full of snow. I was looking at my nice clean RC car and couldn't wait to put it on track.
It was at that moment that my gaze as a graphic designer lingered on the shell of my RC car: a jumble of stickers, placed here and there, ugly and without any aesthetic taste.
Thus I had the illumination: why can't we have more homogeneous, strong stickers, and of the right size?
My work as a graphic designer combined with the cultural background that I had developed up to then helped me.
At that time nobody was making graphics for RC: there were companies that worked for motorcycles or cars, but none were specialized in RC. Neither in Italy nor in the world. Strange but true.
I had three cards on my side to play: a solid and rigorous high-level graphic preparation, acquired from my father (one of the pioneers of graphics and advertising), massive doses of patience and tenacity, genetic heritage passed on to me by my mother, and the decisive support of a partner (currently my wife) who immediately understood and supported me.
So I decided it was worth a try.
Maugrafix was born.
Research of materials and production processes were the basis. Being the first project in this field, it was not easy: it was necessary to combine heterogeneous production techniques and evaluate the result.
Strength, applicability and visibility tests lasted for a long time.
I wasn't afraid to start with a new project, but I feared the response of the RC public, of such an immature world from a graphic and aesthetic point of view.
The first feedbacks were an international success: I set to work to create a series of customized decals, from the first names to the stickers with the RC company logos.
Dedication, patience, and tenacity have been the weapons to make the company grow until today.
Years have passed since the first name made for a customer (Alessandro Artusi to be precise) and the first two official riders: Alex Laffranchi and Joseph Quagraine.
Today decals and graphics for the RC world are an established reality.
Several companies have been born that do our job, and many are those who improvise graphic gurus, convinced that a PC and a plotter are enough to be professionals.
We have always been there, for everyone. And having been the first, we have acquired a know-how that is difficult to match.
In addition to private customers, we collaborate with many companies in the industry by taking care of their image, surely at least one of the products you use in your model has a logo created by us.
We then followed the evolution of the market, specializing in website building and Social Media Management.
Over the years we have always continued to race around the world, expanding our knowledge and our graphic vision.
For years we have also been involved in the management of events, such as "The Italian Job Race" or "RCGP", taking care of both the management and organizational part, as well as the brand vision and promotion.
We have also created several products that have been a (vain) attempt to be imitated by self-styled competitors.
But we are always here, we have always been here and we have no intention of giving up.
But you know, whoever arrives later can do nothing but try to chase.
Maugrafix: We've been making the RC world more beautiful for 20 years!